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CLEP® Principles of Marketing Book + Online (CLEP

James E. Finch: CLEP® Principles of Marketing Book + Online (CLEP Test Preparation)

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Editorial Reviews From the Back Cover CLEP* PRINCIPLES OF MARKETING Everything you need to pass the CLEP* Principles of Marketing exam and get the college credits you deserve. CLEP* is the most popular credit-by-examination program in the country, accepted by more than 2,900 colleges and universities. For over 15 years, REA has helped students pass their CLEP* exams and earn college credits while reducing their tuition costs. DIAGNOSTIC EXAM TO FOCUS YOUR STUDY Our online diagnostic exam pinpoints your strengths and shows you exactly where you need to focus your study. Armed with this information, you can personalize your prep and review where you need it the most. MOST COMPLETE SUBJECT REVIEW Our targeted review covers all the material you’ll be expected to know for the exam and includes a glossary of must-know Marketing terms. TWO FULL-LENGTH PRACTICE EXAMS The online REA Study Center gives you two full-length practice tests and the most powerful scoring analysis and diagnostic tools available today. Instant score reports help you zero in on the topics that give you trouble now and show you how to arrive at the correct answer—so you’ll be prepared on test day. About the Author James Finch is the director of the M.B.A. program at the University of Wisconsin–La Crosse. He has also served the university as interim associate dean of the College of Business Administration and as a graduate faculty member. Dr. Finch holds a Ph.D. from Ohio State University. James Ogden is the chair of the Department of Marketing at Kutztown University in Kutztown, Pennsylvania. He has taught at Cedar Creek College, Central Michigan University, and the University of Northern Colorado. Dr. Ogden received his Ph.D. in College Student Personnel Administration from the University of Northern Colorado, and received his M.S. in Marketing from Colorado State University. Denise Ogden is an assistant professor in Marketing/Business Administration at Penn State Lehigh Valley in Reading/Fogelsville, Pennsylvania. She has taught at Allentown College/DeSales University and Cedar Crest College. Dr. Ogden holds a Ph.D. in Business Administration from Temple University. Anindya Chatterjee is an associate professor of Marketing at Slippery Rock University in Slippery Rock, Pennsylvania. He has taught at Temple University, from which he received a Ph.D. in Marketing. See all Editorial Reviews

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  • Publisher: Research & Education Association; Sixth Edition, Revised edition (January 17, 2013)
  • Series: CLEP Test Preparation
  • ISBN-10: 073861095X
January 17, 2013 073861095X 978-0738610955 Sixth Edition, Revised
  • Paperback: 208 pages

File size: 7,2 MB

 
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